360° Video and Virtual Reality in the Automotive Industry

Examples of 360° Virtual Reality Video's in the Automotive Industry

Mercedes-Benz Dealership

Take the tour of Mercedes-Benz world with your host Kris Lawton, as he takes you around the stunning venue in Brooklands, Surrey.

Follow Kris around the AMG floor of the iconic building, seeing the impressive range of vehicles and discover how Virtual Reality can take your fans and clients from around the globe straight to the heart of your world.

KIA SOUL - 360° Video

Check out this awesome 360° video KIA created to showcase the all new KIA Soul and the KIA Soul Autonomous driving function.

Nissan Nismo VR 360 Hot Laps around Le Mans

Jump in a GT-R and experience the first ever 360 degree lap round the Le Mans track. Watch a GT-R battle a GT-R NISMO and look where ever you want on this mind blowing Lap! In answer to some comment questions - it was shot with 6 GoPro's

This is not a game, it is REAL RACING, REAL ACTION on the Le Mans racing track.

Awesome 360° Video of the New Lexus RX

This is one of those videos that you have to experience with your Virtual Reality 360° headset. Check out the awesome launch video of the all new Lexus RX and see how the Lexus Motor Company is using Virtual Reality and 360° video to sell their products!

A Great way to get into the car before it is launched!

Mercedes-Benz AMG Drive

Mercedes-AMG S 65 Coupé: Fuel consumption combined: 11.9 l/100 km; combined CO₂ emissions: 279 g/km.* Watch the world’s very first 360° video captured in a racing game, with a glorious race of the Mercedes-AMG S 65 Coupé through DRIVECLUB’s lush environments. Turn around and look out for a couple of cameos from other Mercedes-AMG beauties and beasts. Brought to you by PlayStation®4.

Brands in game advertising!

Mercedes-Benz AMG GT 360 Video Review with Chris Harris

This is an example of how Virtual Reality and 360° video can be used to review products in a new and exciting way.

It is one thing to talk to somoene about a car, but it is much more exciting to show them and to take them for a drive in the car.

Mercedes-Benz SL Drive along the Californian coastline

Experience the new generation SL in a 360 degree video along the beautiful Pacific Coast Highway in California.

For the 360° effect, watch this clip on the YouTube App on iOS or Android, or use the Chrome browser in 2160s (4k) resolution on your computer.

The Topshop Virtual Reality Experience

Interesting video that BBC Click did on Virtual Reality.