360° Video
Insurance Industry
We were commissioned by EU Autocare South Africa to create a humorous, scripted 360° narrative starring comedian Gerhard Odendaal, demonstrating the real-world value of automotive insurance in full 360 degrees.
EU Autocare 360° Commercial // Starring Gerhard Odendaal01 / Narrative Storytelling in 360°
Putting viewers
inside the story.
We were commissioned by EU Autocare South Africa to produce an immersive 360° video illustrating why vehicle owners need comprehensive warranty and roadside cover.
The production starred beloved South African actor and comedian Gerhard Odendaal (known for Molly en Wors, Die Laaste Tango, Stoute Boudjies, and Poena is Koning). Gerhard played a comical, smooth-talking car salesman who sells an unsuspecting buyer a car — and fortunately, EU Autocare insurance with it.
When the vehicle inevitably breaks down on a quiet road, the stranded driver calls EU Autocare. A roadside assistance team swiftly arrives, repair costs are covered, and the fairy tale ends with both actors happy.
Explore our video production services02 / Featured 360° Commercial
EU Autocare commercial.
Interactive 360° playback.
Watch the complete 360° video commercial below. Pan around the dealership and roadside setting to follow the action and spot branded set details.
Interactive 360° Controls: Click and drag on desktop or move your mobile phone to explore the scene in full 360 degrees.
03 / Production Storyboard
Story progression.
Key narrative moments.
Browse key scenes from the 360° production. Select any image to view the high-resolution original.
04 / 360° Advertising Advantages
Why 360° commercials
drive policy conversions.
By immersing consumers directly in real-life problem scenarios, 360° brand videos create unmatched attention and clarity.
100% Focused Attention
In VR, viewers cannot look away or be distracted by banner ads — they are fully surrounded by the brand's story.
Memorable Celebrity Acting
Pairing complex financial products with well-known local comedic talent makes insurance benefits easy to understand and recall.
Visualizing the Solution
Showing the breakdown and rapid roadside arrival demonstrates peace of mind far more convincingly than fine print terms.
Pervasive Environmental Logos
Vehicle livery, staff uniforms, and signage placed throughout 360 degrees reinforce brand identity from every camera angle.
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our work.
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