
360° Video & VR
in the Music Industry
Music, performance and a view in every direction. Explore how 360° video brings the audience into the setting around the artist.
Press play.
Look around.
These third-party films are a reference collection, credited to the artists and productions named below. Explore different approaches to staging, choreography and storytelling in 360°.
Avicii — Waiting For Love
A reference for exploring how performance and direction can work across a full 360° scene.
School of Rock: The Musical
A musical theatre example from the original collection, bringing a performance into an immersive format.
Redfoo — Booty Man
A music-video reference exploring a scene that viewers can look around.
Roomie — This Summer (Maroon 5 cover)
An example selected for its choreography, setting and approach to the 360° camera.
Noa Neal — Graffiti
An early example highlighted in the original collection for its multi-camera approach to immersive music video.
Use the available 360° controls to explore each scene, or open the film directly on YouTube. Viewing options depend on the player and device.
The performance. The movement.
The world around it.
A 360° music video gives the setting a role in the experience. Consider where the viewer is placed and what unfolds around that point of view.
Place the audience
Choose a camera position that gives the performance a clear relationship with the surrounding space.
Choreograph the scene
Plan movement and visual cues around the camera so the audience has a reason to explore different directions.
Build the atmosphere
Bring location, lighting, performance and sound together around the mood and story of the music.
Your sound.
Your point of view.
Our treatment process aligns track energy, staging geometry, and multi-platform delivery from day one.
- 01CONCEPT
Share the idea
Tell us about the artist, track and creative direction. A live performance, staged scene and concept film each suggest a different approach.
- 02STAGING
Explore the location
Consider the setting, performers and action around the camera, then shape the treatment for a 360° production.
- 03DISTRIBUTION
Plan how it will be seen
Define the intended audience and channels, whether a web release, a launch event or a headset viewing experience.
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