Lexus IS300h
Augmented Reality
We engineered an interactive Augmented Reality and 360° spatial showcase for the Lexus IS300h, fusing Matterport 3D exterior scanning with full-frame DSLR panoramic interior photography.
Lexus IS300h Augmented Reality & 360° Showcase Production01 / Automotive AR Innovation
Capture the vehicle.
Inside and out.
In today's digital landscape, automotive brands must pioneer new ways to engage prospective buyers. Lexus embraced Augmented Reality (AR) and 360° spatial imaging to introduce their new IS300h hybrid sedan.
By combining Matterport 3D scanning for the exterior vehicle geometry with full-frame DSLR and Nodal Ninja panoramic heads for the interior cockpit, we delivered an all-angle digital twin that traditional brochures simply cannot match.
Customers can interact with the vehicle in full 3D space, place a life-sized model in their own driveway via web AR, or step directly into the driver's seat to inspect cabin craftsmanship and hybrid instrumentation.
Explore our full virtual reality servicesMatterport 3D Spatial Scan
Scans the vehicle from every exterior angle to create a dimensionally accurate 3D model ready for spatial AR placement.
DSLR Nodal Ninja 360°
Zero-parallax panoramic photography capturing interior leather stitching, dashboard controls, and console details in crisp HDR.
Web-Based Augmented Reality
Allows prospective buyers to project a life-sized Lexus IS300h onto their driveway using standard smartphone cameras without app installs.
High-Intent SEO Ranking
Interactive AR and 360° spatial assets attract high-intent organic search traffic for luxury automotive model launches.
02 / Interactive Showcase
Step inside.
Lexus IS300h experience.
Explore the live interactive Lexus IS300h showcase below. Inspect exterior aerodynamic lines and step directly into the cockpit:
Direct playback: High-resolution spatial vehicle showcase with interactive rotation and interior walkthrough.
Build Anticipation & Demand
Allows customers to interact with new model releases months before physical demo vehicles arrive in South African dealerships.
Real-World Scale Fitting
Buyers can virtually fit the car into their garage, inspect clearance, and experience the vehicle in real-world proportions.
Frictionless WebXR Delivery
Operates natively in mobile browsers on iOS and Android without requiring app store downloads or proprietary software.
Higher Test-Drive Bookings
Deep spatial engagement significantly increases dwell time, boosting organic test-drive requests and qualified lead generation.
03 / On-Location Capture & Lighting
The process.
Studio lighting & capture.
On-location documentation showing the multi-angle studio lighting configuration, Matterport scanning rigs, and DSLR panoramic setup for the Lexus IS300h:
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Virtual Reality South Africa
From turnkey VR activations and enterprise equipment rentals to bespoke spatial computing software and 360° video production — our specialized team brings your immersive vision to life.