VR Game Experience
DSTV Box Office
We were commissioned by Afritude Communications to conceptualize, develop, and operate a high-end Virtual Reality game for DStv BoxOffice within an ambitious two-week sprint.
DStv BoxOffice VR Roadshow // National Activation01 / Brief & 2-Week Sprint
A 2-week sprint.
National VR roadshow.
We were commissioned by Afritude Communications to create a custom high-end Virtual Reality game experience for DStv BoxOffice and DStv Now. The deadline was just two weeks to conceptualize, 3D model, code, and test the entire game from scratch.
The creative brief was to highlight the versatility of DStv BoxOffice — showcasing that subscribers can watch movies anywhere: at home, while commuting, at work, while traveling, and even humorously in the bathroom to illustrate effortless accessibility.
Beyond development, our team managed the on-site VR activation operations as the roadshow toured Durban, Johannesburg, and Pretoria exhibitions and shopping malls.
Explore custom VR development02 / Featured Activation Video
Cinema world.
Live roadshow gameplay.
To ensure first-time VR users could immediately play without friction, we set the game in a massive virtual cinema with intuitive tiered gameplay mechanics and full freedom of movement for advanced users.
Direct playback: Watch the video below showing how delegates and consumers engaged with the DStv BoxOffice VR game during live activations.
03 / 3D Asset Engineering
In-house 3D models.
Decoder & remote.
With the strict two-week deadline, waiting for external CAD files was not an option. Our 3D team modeled, textured, and optimized the DStv Explora decoder and remote control from physical reference units.
Interact with the official 3D remote control model below: click to load, drag to inspect in 360°, and zoom in to view fine button detail.
04 / Experiential Marketing ROI
Why custom VR games
drive brand recall.
Custom VR game development bridges the gap between passive advertising and active brand participation, giving consumers an unforgettable interactive memory.
Agile 2-Week Production
Full-stack concept design, 3D modeling, Unity engine programming, and hardware testing executed rapidly to meet strict brand launch dates.
Dynamic Difficulty Modes
Game rounds were designed with scalable timing: activation staff could run rapid 60-second sessions during peak footfall or deeper free-roam sessions during quieter hours.
Web & VR Asset Reusability
3D product models developed for VR games can be seamlessly repurposed for web-based 3D configurators, AR filters, and eCommerce product visualizers.
Memorable Value Proposition
Instead of explaining subscription benefits through text, players experienced watching DStv anywhere through humor and interactive gameplay.
Keep exploring
More from
our work.
Step Into The Future with
Virtual Reality South Africa
From turnkey VR activations and enterprise equipment rentals to bespoke spatial computing software and 360° video production — our specialized team brings your immersive vision to life.