3D ANIMATION & CONCEPT EXPLANATION
3D Animation
& 3D Rendering
See how animation and rendering can explain equipment that is difficult to bring into a meeting. These films showcase our visualization work with road-scanning trucks.
- FORMAT
- 3D Motion Animation
- IN FOCUS
- Road-Scanning Trucks
- DELIVERABLES
- Explainer Films & 3D Stills
- COLLECTION
- Projects & Demonstrations
01 / Featured Video
Watch the 3D animation.
Explore the engineering and scanning systems of the vehicle through technical 3D visualization.
02 / Behind the film
Show the process behind the product.
The source project focuses on trucks used for road scanning, maintenance assessment and mapping. A 3D representation makes it possible to show the vehicle and explain its role without transporting the working truck to every presentation.
Animation gives a presenter control over the sequence: introduce the equipment, focus on a component and show the process it supports. Renders and digital models can also form the basis of product demonstrations and virtual walkthroughs.
03 / A closer look
Ideas inside
the experience.
Complex ideas, explained in 3D — explore the interactions, design choices and possibilities behind this film.
Make the equipment visible
Use a detailed digital model to present large or specialist machinery in a format that can be shared.
Break down a process
Build an animation around clear stages so an unfamiliar technical concept is easier to follow.
Choose the right deliverables
Plan still imagery, explainer films or interactive views around the audience and the questions they need answered.
04 / Companion Film
Another angle.
More to explore.
Companion films from this project’s original video collection.
Road-scanning truck — additional visualization
A second visualization from the original truck-animation project showcase.
Product marketing in 3D
See how 3D visualization, rendering and animation can show a product from the outside in. This project brings a panic-button device and its components into view.
Explore this film
Gerald Ferreira on the metaverse & retail
Explore Gerald Ferreira’s perspective on virtual stores, digital products and immersive commerce, with examples of how 3D experiences can bring a product or place closer.
Explore this film
A virtual shopping experience
Take a look inside a virtual shopping environment created by our team. Explore a retail concept where customers can move around products and interact with them in 3D.
Explore this film
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