360 Video
Insurance
A new car. An unexpected breakdown. Help on the way. Explore how a scripted 360° film brings an automotive insurance message into a story the audience can look around.
Put yourself in the scene.
The campaign follows a customer through a vehicle purchase and a breakdown, using the surrounding environment to tell the story of calling for assistance.
EU Autocare 360° Video — Automotive Insurance
A familiar situation.
A story in four scenes.
The film uses a dramatised customer journey to communicate the service. Each scene moves the audience from the initial purchase to the resolution shown in the campaign.
- 01
The purchase
A customer visits a local car dealership and buys a brand new vehicle with EU Autocare insurance.
- 02
The breakdown
Soon after leaving, the car starts to emit smoke and the story takes an unexpected turn.
- 03
The call for help
The customer contacts EU Autocare and assistance arrives in the campaign's narrative.
- 04
The resolution
The vehicle is taken to a workshop, where the film concludes with its complete repair and return.
A message people
can look around.
360° storytelling places the viewer within the recorded environment. The production can use action, performance and sound to guide attention while leaving room to explore.
A human scenario
Present an abstract service through the actions and reactions of a character in a recognisable situation.
A surrounding scene
Let the audience look around the dealership, vehicle and roadside setting as the story unfolds.
A flexible presentation
Plan the finished film for supported online players or a headset experience at a brand activation.
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