Dealership Photography Application
Consistency & Marketing Value
A dedicated application concept to create professional photographs and consistency among dealerships to increase marketing value. Explore our vehicle capture workflow, 360° views and exterior video.
01 / A consistent capture process
Better structure.
A clearer presentation.
The original brief proposed a custom application for Mercedes-Benz South Africa, designed to help dealerships create consistent vehicle photography and keep marketing assets connected to the correct stock record.
It brings together guided photography, vehicle identification and immersive views. The aim is a practical capture process for evaluators, photographers and sales teams, with a shared standard across dealerships.
Start with the vehicle.
The proposed workflow reads a licence disc, VIN or vehicle identification plate to pre-populate the vehicle record.
Follow a shared sequence.
Confirm the vehicle details, then follow the required exterior, interior and feature photographs for that model.
Keep the assets together.
Connect photographs, video and 360° views to the stock record for review, presentation and sharing.
02 / The proposed workflow
Identify. Verify.
Then photograph.
The photographer checks the captured vehicle information before proceeding. A unique VIN or stock identifier connects the media to the vehicle, with database integration defined as part of the project.
Original application concepts. Select a diagram to open it at full size.
03 / The original image samples
A standard view.
From every side.
These original sample sets were captured with a Samsung S9 by a non-professional photographer, without editing or special lighting. They illustrate the views used in the proposed capture sequence.
Photography set 01
Six viewpoints // Original photographs
Photography set 02
Additional views & repeated reference angles
04 / Interior & exterior
Look inside.
Move around.
The concept combines an interior panorama with a vehicle exterior view and feature hotspots.
The source described a raw, unedited interior panorama captured with a GoPro Fusion by a non-professional photographer.
The exterior concept connects the standard capture photographs into a vehicle view, with hotspots highlighting selected features.
The interior capture concept
One interior.
A view in every direction.
The proposed workflow adds a 360° interior photograph to the vehicle record, with interior video as another capture option. The final viewer and device support would be selected for the deployment.
05 / Motion adds another perspective
The exterior.
In motion.
The original film demonstrates a vehicle turntable. The application concept also describes a guided walk-around capture sequence, using photographs or video to create an exterior presentation.
06 / Capture to customer
One stock record.
Different ways to work.
The proposed system separates capture, administration, sales access and public presentation. Integration with the dealership’s stock data and certified pre-owned website forms part of the original brief.
Mobile capture
A guided mobile interface for taking photographs, interior panoramas, exterior views and video.
Cloud administration
A browser-based workspace for reviewing, approving, removing and managing vehicle assets.
Sales team access
A way for sales staff to retrieve vehicle specifications and share the relevant media with customers.
Public presentation
A customer-facing view that brings approved photography and immersive media together.
07 / Beyond the standard listing
A foundation for
immersive viewing.
The original proposal considered extending the captured media into VR and AR experiences. These headsets appeared in the source as examples.
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