VR Activation
Standard Bank
We recreated Standard Bank’s Bedfordview branch as a 1:1 room-scale virtual environment on HTC Vive, pairing spatial exploration with fun mini-games that teach everyday mobile banking solutions.
Standard Bank Room-Scale VR Activation // Bedfordview Branch01 / Digital Twin & Experiential Banking
Recreating the branch.
1-on-1 virtual twin.
We were commissioned by Standard Bank South Africa to create a high-end, fun virtual reality experience for their clients. The core concept was to recreate a physical bank so that customers could immediately recognize and identify with the environment when the headset was put on.
We comprehensively photographed the branch and created an exact 1-on-1 3D render of the Standard Bank Bedfordview branch. In the simulation, participants can walk through the bank as if they are physically there — all powered by the room-scale precision of the HTC Vive system.
Players can explore the bank at their own pace, or embark on engaging story-driven mini-games: Baking a Cake, Tenpin Bowling, or setting off on an exotic Holiday journey.
Explore custom VR development1:1 Bedfordview Replica
Photogrammetry and meticulous 3D architectural modeling recreated teller desks, ATMs, signage, and customer lounges with millimeter accuracy.
In-Game Mobile Banking
Players interact with a virtual smartphone to buy prepaid utilities, pay bills, and transfer funds in direct response to in-game situations.
HTC Vive 6DOF Tracking
Sub-millimeter lighthouse tracking allowed clients to physically step around the bank, reach out, and pick up interactive objects.
Gamified Retention
By weaving banking solutions into memorable gameplay dilemmas, participants retained key product benefits far more effectively than through brochures.
02 / Featured Activation Video
Live branch activation.
Client reactions in VR.
The goal was to provide Standard Bank clients with an awesome, memorable VR experience while teaching them firsthand how simple and fast mobile banking tasks can be.
Direct playback: Authentic video filmed live during the Standard Bank branch activation.
03 / Gameplay with Purpose
Moral of the story.
Three mini-game mechanics.
Each mini-game embedded a practical everyday banking scenario into the core loop, turning product education into an enjoyable mission:
Baking a Cake — Buy Electricity
Players measure ingredients and bake a cake in the virtual kitchen. Halfway through, a blackout cuts the oven power — requiring the player to buy prepaid electricity on their virtual banking app before the cake is ruined!
Tenpin Bowling — Mobile Payment
Before picking up the bowling ball and aiming for a strike, the player must initiate a secure digital payment on their virtual smartphone to pay for their lane fee and equipment rental.
Holiday Trip — Money Transfer
While embarking on an exotic holiday getaway, an urgent scenario arises where the player needs to perform an instant peer-to-peer money transfer to help out their best friend in real time.
04 / Live Activation Archive
Customer engagement.
Four live video highlights.
Watch clients of all ages enjoy the custom HTC Vive activation and master mobile banking in a fun, stress-free virtual environment.
Standard Bank VR Activation — Customer Gameplay 02
Live attendee exploring the Standard Bank virtual branch on HTC Vive.
Standard Bank VR Activation — Customer Gameplay 03
Live attendee exploring the Standard Bank virtual branch on HTC Vive.
Standard Bank VR Activation — Customer Gameplay 04
Live attendee exploring the Standard Bank virtual branch on HTC Vive.
Standard Bank VR Activation — Customer Gameplay 05
Live attendee exploring the Standard Bank virtual branch on HTC Vive.
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Virtual Reality South Africa
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