VR Game
ABSA Rewards
We developed a custom room-scale HTC Vive virtual reality game for ABSA Rewards. Players physically walked through a virtual beach house to find six hidden rewards against the clock.
ABSA Rewards Beach House // HTC Vive 6DOF Experience01 / Project Brief & 6DOF Mechanics
Room-scale 6DOF.
Beach house hunt.
We created a custom high-end Virtual Reality game for ABSA Rewards — our flagship room-scale game developed for the HTC Vive headset.
Utilizing Six Degrees of Freedom (6DOF) and laser lighthouse tracking, players physically walked around the virtual room, opened cupboards, and naturally picked up interactive objects using motion controllers.
The creative brief required building a sunlit beach house and hiding six distinct ABSA Rewards tokens throughout the rooms. A 4 to 5-minute countdown clock added adrenaline, streamlined queue throughput at high-traffic expo venues, and inspired competitive leaderboard rivalries.
We developed the complete game in just two weeks and provided on-site technical support as the ABSA roadshow travelled across Durban, Cape Town, Pretoria, and Bloemfontein.
Explore custom VR game development02 / Featured Gameplay Video
Inside the game.
Live gameplay showcase.
Watch the gameplay video below showcasing real-time footage from the ABSA Rewards VR experience, followed by in-game architectural screenshots.
Direct playback: High-definition capture showing room-scale interaction, object physics, and environment texturing.
03 / In-Game Gallery (32 Screenshots)
Beach house world.
Environment & assets.
Browse all 32 in-game environment screenshots and 3D assets. Select any image to open the full-resolution photograph.
04 / Experiential Marketing ROI
Why branded VR games
elevate bank marketing.
Gamified virtual reality creates deep emotional recall by turning complex banking product benefits into fun, physical challenges.
Room-Scale Physical Movement
Players physically walk, duck, and reach to grab objects, delivering an unforgettable sense of real presence unmatched by standard screens.
Engineered 4-Minute Game Loops
A calibrated 4 to 5-minute countdown maintains rapid activation turnover while ensuring every customer fully grasps the core rewards message.
High Repeat Engagement
Timing the scavenger hunt sparked organic crowd competition, prompting attendees to challenge friends and beat earlier completion records.
Full-Service On-Site Support
Turnkey delivery including HTC Vive sensor calibration, sanitation management, and technical supervision across Durban, Cape Town, Pretoria, and Bloemfontein.
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