Virtual Reality
Soccer Activation
Virtual Reality is one of the most exciting tools exhibitors can use to attract crowds. We partnered with award-winning agency Levergy to create an immersive VR soccer game activation for La Liga at the NASREC Convention Centre in Johannesburg.
La Liga VR Soccer Activation // NASREC Johannesburg01 / Agency Partnership
High-impact activation.
Levergy & La Liga.
Virtual Reality is one of the most exciting tools exhibitors can use at events to captivate crowds and drive brand engagement. We assisted Levergy — the most awarded sport and entertainment communications agency in the industry — with a high-energy VR soccer activation for La Liga at the NASREC Convention Centre in Johannesburg.
La Liga (Campeonato Nacional de Liga de Primera División) is the premier men’s football division of the Spanish league system. This activation brought soccer enthusiasts right onto the field, allowing fans to step into the shoes of a goalkeeper facing world-class penalty kicks and test their own striking skills.
The VR activation drew massive crowds throughout the event, generating continuous excitement and unforgettable brand interaction.
Explore our event VR hire services02 / Experiential Architecture
Custom stand design.
Dual-screen experience.
Every detail of the activation stand was crafted to merge physical pitch aesthetics with high-tech virtual reality immersion.
Custom La Liga branded VR stand with real synthetic turf and goal posts.
Real Grass & Goal Post Staging
Players stood on real synthetic grass in front of physical goal posts, anchoring the virtual stadium experience with authentic physical texture underfoot.
Backdrop Wall for Social Photos
La Liga branding was positioned behind the goal posts, ensuring every spectator photograph and social share prominently featured the brand sponsor.
Live Gameplay & League Highlights
Two synchronized large-screen TVs entertained the crowd — one showing the live headset perspective, and the other broadcasting La Liga match highlights.
03 / Event Gallery (22 Photos)
Fans in action.
Soccer photo gallery.
Fans enjoyed every moment of the VR soccer activation at Nasrec Johannesburg. Browse all 22 event photographs below — select any image to open full size.
04 / Experiential Impact
Why VR drives
massive event engagement.
From drawing continuous foot-traffic queues to generating organic social media shares, VR turns passive expo attendees into active brand champions.
Unbeatable Booth Dwell Time
Gamified sports experiences create natural queue lines and buzz, keeping potential customers at your stand longer for meaningful brand engagement.
Shared Spectator Entertainment
Dual synchronized external monitors ensure the entire crowd shares the excitement, watching the player’s real-time saves and goal attempts.
High Photo & Video Shareability
Spectators love capturing friends and colleagues reacting in VR, amplifying brand visibility across TikTok, Instagram, and LinkedIn.
Full Hardware & Operator Support
We provide full-service event delivery across South Africa, including VR headsets, custom branding, high-performance gaming rigs, and on-site technical operators.
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More from
our work.
Step Into The Future with
Virtual Reality South Africa
From turnkey VR activations and enterprise equipment rentals to bespoke spatial computing software and 360° video production — our specialized team brings your immersive vision to life.