Virtual Reality is one of the most exciting tools exhibitors can use at their events to attract people to their businesses. We recently assisted Levergy with one of their activations for La Liga at the Nasrec Convention Centre in Johannesburg South Africa.
Levergy is the most awarded agency in their industry in recent years, working for some of the world’s biggest brands and have proved time after time, that a Brutally Simple approach not only delivers big, market leading creative ideas, but also generates commercial impact. Levergy is a sport and Entertainment Communications agency.
La Liga The Campeonato Nacional de Liga de Primera División, commonly known as La Liga, is the men’s top professional football division of the Spanish football league system.
It was an awesome opportunity for us to bring virtual reality to soccer enthusiasts and fans. We used a commercially available soccer game for the event and gave people right there and then the experience of being on a soccer field and playing goalie in one of the worlds top soccer leagues. The players could also attempt to kick penalties.
The Virtual Reality activation was a great success and people love it!