Augmented Reality (AR) is an interactive experience of a real-world environment whose elements are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
The overlaid sensory information can be constructive (i.e. additive to the natural environment) or destructive (i.e. masking of the natural environment) and is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one’s ongoing perception of a real world environment, whereas virtual reality completely replaces the user’s real world environment with a simulated one.
Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.
WE DEVELOP AUGMENTED REALITY SOFTWARE AND SOLUTIONS
We create Augmented Reality and Virtual Reality Solutions, if you are looking to use technology to enhance your Marketing, Operations, Technical or Education Solutions we can assist. We have years of experience in AR and VR and can help you understand the technology and use the technology to your company’s advantage. Talk to us today to make your Augmented Reality ideas a reality! We are looking forward working with you on your “first” or “next” AR project!