Augmented Reality (AR) is an interactive experience of a real-world environment whose elements are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
The overlaid sensory information can be constructive (i.e. additive to the natural environment) or destructive (i.e. masking of the natural environment) and is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one’s ongoing perception of a real world environment, whereas virtual reality completely replaces the user’s real world environment with a simulated one.
Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.
Google Cardboard in Augmented Reality
Use your phone to scan the QR Code and to start the Augmented Reality Experience.
Mercedes-Benz Vito Augmented Reality
Volvo Truck in Augmented Reality
Mercedes-Benz Truck in Augmented Reality