Augmented Reality Experience for the New Lexus IS300h: A Cutting-Edge Approach
In today’s digital world, businesses must stay ahead of the curve to succeed. One of the most innovative marketing techniques being used today is augmented reality (AR), and Lexus has taken advantage of this new trend to promote their new IS300h.
By using a Matterport camera to scan the car, along with a DSLR and Nodal Ninja to capture 360-degree interior images, Lexus has created an immersive AR experience that lets customers view the car from every angle. This technology brings the car to life in a way that traditional advertising simply can’t match.
The process involves using the Matterport camera to scan the car from all sides, creating a 3D model that can be manipulated in virtual space. With this technology, customers can explore the car’s exterior and interior in detail, almost as if they were standing next to the real thing.
To capture the interior of the car, a DSLR and Nodal Ninja were used to create a 360-degree image of the car’s cabin. This allows customers to get a full view of the car’s interior, including the seats, dashboard, and other features.
This cutting-edge approach to marketing is a game-changer for the automotive industry. By allowing customers to explore the car in detail, they can get a better sense of what it would be like to own and drive it. This can help to build excitement around the product and ultimately lead to more sales.
From a search engine optimization (SEO) perspective, this type of content is highly valuable. The use of AR and 360-degree images is still relatively new, which means there is a lot of potential for brands to rank highly for related search terms. By optimizing the content for relevant keywords, Lexus can attract more organic traffic to their website and social media channels.
The use of augmented reality technology and 360-degree images is a powerful tool for marketers. By using these techniques to showcase their products, companies like Lexus can create an immersive experience that captures the attention of potential customers. From an SEO perspective, this type of content is highly valuable and can help to drive more traffic to their website. As technology continues to evolve, we can expect to see more brands embracing these innovative marketing techniques in the years to come.
The Process
Please find below a series of images depicting the various stages involved in capturing the images, including the intricacies of our lighting setup.
