What an awesome day! – We recently assisted SANRAL the South African National Roads Agency with an event in Vryburg in the North West Province of South Africa. SANRAL held an event to show the importance of Road Safety and to educate people on being safer on the roads.
We provided SANRAL with the Oculus Go virtual reality headsets and a road safety 360° video showcasing the importance of not “Texting while driving” and to keep your attention on the road while driving. The event was a huge success measured by the number of people that we have put through the VR experience and the positive feedback that we received from the people who tried out the Virtual Reality experience. It was without doubt one of our most successful virtual reality activations to date! The people loved it and the message was clear!
Virtual Reality is an awesome tool to use to educate people, and it was clear from this event as well. We made it a point to ask people what they have learned from the experience, and everyone was clear that you should not drive while texting, it can wait!
Virtual Reality has proven again that it is one of the best tools to use at activations. When people get into the virtual reality experience they only see what you want them to see for the 2 – 3 minutes when they are immersed into the experience. If you play a video on your stand, it is sort of part of the decor of the stand, and people rarely look at the video they notice it, and it sets the theme but rarely you could ask people about the video and they would be able to tell you what happened in the video. Where with virtual reality almost always people get the message, simply because it is interesting, and they pay attention when using it.